We get it… marketing can feel complicated, especially when you have to think about all of the other day-to-day tasks of running your business. That is why we put together this short list of just 5 tips for better marketing for you to focus on. Follow these tips and not only will your marketing improve but also it will feel more manageable.
Tips for Better Marketing
Speak to One Person
Choose one persona (your ideal client) and compose all of your marketing as if it were only intended for that one person. We know it sounds scary, but if it resonates with your ideal client it will resonate with others also.
Focus on Benefits
Attention spans are short. Don’t rely on potential customers to read between the lines and figure it out for themselves. Most of us are already thinking of a thousand other things at any given moment. Marketing that expects us to sit and ponder why we should act on it usually gets pushed aside for something we can easily understand. So make it easy by stating exactly what are the benefits of using your product or service.
Include Call-To-Action (CTA)
Make it obvious what you want them to do. This could be make a phone call, visit a website, sign-up for a newsletter, make a purchase, etc. Just be sure to only have one CTA and make it clear what it is. If you think you have 2 CTAs it should either have its own marketing material or it should be the next step in your sales process (perfect segue to the next tip).
Know the Next Step
Always be ahead of the game and know what you want their next step to be, after they take the first call-to-action. This way you can compose your marketing materials to prepare them to take that next step. For instance, if you want them to ultimately purchase a really expensive package from you, perhaps your first CTA is for them to make a small purchase so they begin to trust & respect you enough to make the larger purchase later.
Depending on your industry, as much as 90% of revenue comes from existing contacts. Follow-up is the secret ingredient to a successful marketing campaign. Yes, we know. We all get busy and forget things. That is why we recommend you setup a system to automate this process. There are many tools to do this, but the key is to make the automated follow-up feel as personalized as possible. Some people think that automating customer communications means less value to the customer. Many of these people probably have never actually tested that theory because data shows, when done correctly, automation offers more value to your customer! This requires really thinking through your sales process and marketing campaigns.
Click the image to view a PDF that you can download or print as a reminder of these 5 tips.
As always, contact us if you need assistance with your marketing.
Would someone you know find this helpful? Feel free to share it with them!