WordPress Security (replacing Clef)

Website security is a huge issue these days, especially if you are processing financial transactions on your site. Somewhere around 1/4 of all websites are built using WordPress, which is way more than any other website building platform. This means hackers are going to target them more. Some estimates say close to 75% of WordPress sites have almost zero security. We…

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Building Your Marketing Foundation

Have you ever noticed how many different methods there are to marketing your business? With so many marketing tactics out there, and so much “noise” about them, many small business owners get paralyzed… or worse, spreading their efforts across many tactics without seeing any results. This ultimately leads to

Lead Magnet Tele-Class Recording (WOW Wednesday)

Recording of Kevin Taylor discussing how to “Create Lead Magnets that Mesmerize”, as the guest speaker on Women’s Prosperity Network (WPN) “WOW Wednesday” tele-class (March 02, 2016). Are Your Lead Magnets Magnetic? (to download: right-click on link and select “Save As”) We all know that we need an opt-in form with a lead magnet to build our list, but let’s be honest…how…

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7 Key Components for Creating Content

Creating content takes many forms. As small business owners, we create a lot of content in the process of growing our business. When you hear the words “creating content” what do you think of? Many people think of writing blog posts. That is one area of content creation, but almost every area of your marketing plan involves content creation. When…

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Marketing Plan: The Solution to the Top 3 Small Business Challenges

If you find marketing your business to be a challenge, you are not alone. In fact, according to Entrepreneur.com, the top 3 challenges that businesses with less than 50 employees face are: Growing Revenue Increasing Profit Cash Flow Do these reflect your challenges in your business? Well, guess what… All of the top 3 small business challenges are related to marketing! Growing…

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Simple Trick to Creating an E-book Fast

As a business owner, you have lots of knowledge and experience that could help others. That is probably why you started your business in the first place. An e-book is a great way to reach a new audience and new customers, but for many of us creating an e-book sounds complicated. Here are a few tips to make creating an e-book simple…

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